When you create a website to promote your company, you want it to be easily found by your potential customers.
To find a site, users of the network use search engines and, among the latter, the most important ever, by a number of users, is Google.
Like all search engines, Google uses words to identify sites that are relevant to them.
SEO means to optimize a site through relevant results and targeted keywords, called “organic results” on Google or other search engines.
Paid advertising can generate traffic to websites, but most of the online traffic is from search engines.
In general, organic search results appear more credible to more experienced users and receive more clicks than paid ads.
The best way to index the content of your site is to update it frequently, without obviously copying it from other websites, as non-original content is always penalized by Google in its SERP (search engine results page).
Obviously, it is essential that the textual content of the pages of your site contain the keywords you have chosen, but the same must be well integrated with the text to which they belong, to appear natural. Overuse of keywords can lead to a penalty in Google’s SERP.
The other vital necessity is to tweak the HTML code of the site for faster loading. Broken lines of code slow down a website and users are an impatient lot. Even a delay of a few seconds can be catastrophic as they will simply switch to another site.
The last and most crucial part is the creation of backlinks. These are links from other websites to your site. But it is not only backlink that matters but quality of backlinks. If they are from a domain that is trusted by Google, then that works best.
These activities are not one but combined work of a team. From the content writer to the web developer there are many people involved. We have several highly experienced team members with years of experience in delivering measurable improvement through SEO. You can entrust your SEO activities to us and rest easy.
