Remarketing is a form of online advertisement that reaches users who have not made a conversion after the visit. Remarketing is behavioral marketing that aims to intercept visitors who are interested in the brand or service, but who have not yet made the purchase.
The remarketing is a system of advertising PPC (Pay Per Click) that allows, in a sense, to “chase” the users who have visited our website without completing a conversion, encouraging them to return to complete the action, i.e., buying a product.
A simple example will explain it. Let’s imagine owning a website that sells package tours and activates a remarketing campaign aimed at tour packages to California.
Suppose a user enters your site, visit the section dedicated to California, but does not buy anything due to the unavailability of the type of tour he/she wants.
From that moment on, the network of sites forming part of the remarketing provider’s circuit will show the user announcements and display ads dedicated to California tours of your business. Thanks to this system, the user will be able to carry out the conversion if he/she wishes.
When a user visits your site, the browser being used receives an anonymous cookie, which, in future visits, will be necessary to identify him.
When the user browses, this cookie will allow your remarketing service provider to recognize that the user has visited the site, and therefore to display targeted advertisements in the appropriate spaces (on other websites).
The effectiveness of remarketing is given by the fact that advertising is directed towards users who know the brand and the sponsored products. In fact, before viewing the ads, they visited the website and, perhaps, saw a particular article or category.
Remarketing allows you to create personalized offers for the audience segments that you want to involve.
To summarize –
- Remarketing allows tracking of user behavior on your site or on your Facebook page.
- It allows you to create unique ads to show to your visitors while they are on other platforms.
If you are interested in remarketing, we are here to help you out. We plan and execute complete remarketing packages for Google which are cost-effective and suitable for all types of marketing budget.
