Advertising on the internet is essential. Since the Internet is dominated by Google, it makes sense to take advantage of Google Adwords, a paid ad system that allows all businesses to advertise and pay only for clicks received without any fixed cost.
Google AdWords is Google’s program that allows you to create advertising campaigns that appear on –
- Internet sites (including Youtube and email clients such as Gmail). These are ads of various types and sizes that are displayed on the pages of websites. If the user is interested, he clicks on it and is forwarded to the site or to an advertiser’s web page.
- Google results page. Let’s explain what it means. When you type a word or phrase on Google, e.g., “Holiday in Los Angeles,” Google shows you a page that contains a list of related results. This page is called SERP(Search Engine Results Page). The SERP includes “natural” results (i.e., nobody has sponsored them) and advertisements. These ads appear, thanks to Google AdWords.
AdWords allows two main types of campaigns –
- Display Campaigns: These are text or visual announcements (i.e. with images, animations, etc.) that are displayed on Internet sites.
- Search Campaigns: These are the ads that appear on the SERP usually above, below and to the side.
Every AdWords keyword has a cost. This cost depends, among other things, on how many advertisers want to show ads related to that keyword and how much they are willing to pay! So if there are so many advertisers willing to spend a lot, the cost per keyword rises.
To determine which advertisers will win, i.e., which ads will be displayed on Google is an automatic auction mechanism. You cannot decide how much to pay in advance (because it is established by auction), but you can choose how much you want to spend at most.
A Google Adwords campaign team needs to decide what will be the keywords for an advertisement campaign, what is the amount of bid suitable for each keyword.
Turning to a team of AdWords professionals like us, you will have the advantage of having professionally optimized Adwords campaigns.
We provide end to end service in all types of Adwords campaign that offer you maximum returns on your investment.
